C002: LA RÉALITÉ
“La réalité laisse beaucoup à l’imagination.”
Back to reality. The story goes on. Moving on from the nightmare we arrive at chapter two; La Réalité. The entire Spring/Summer 2021 collection is related to the theme of SS21: Back to reality. C002 is a season of hope. Inspiring colors, new designs, fresh looks, and an inspirational new chapter in our storyline.
C002 PRE-RELEASE: ‘TMD’ OLIVE
The perfect pre-release for Chapter two. The olive color fits in both C001 and C002 and prepares us for 'La Réalité'.
C002 RELEASE 1: ‘Place of Dreams’
For the first official release of C002: La Réalité, we take you on a world tour. The tour starts in Amsterdam, located in the Western Netherlands, and ends in Tokyo, Japan. The story that connects these cities, is the fact that all those cities have got two contrasting sides. Amsterdam, Paris, New York, Milan, London, Tokyo. Famous for fashion, luxury places, impressive buildings, etc. The reality is, behind this small piece of fame, a whole different side is hidden. Poverty, ghettoes, criminality, fear. The contrast between the two cultures creates dreams and ambitions.
Only a few are strong enough to follow their dreams.
The story behind the design of 'Place of Dreams'. The design of the back consists the slogan of C002: "la réalité laisse beaucoup à l'imagination", "reality leaves a lot to imagination". The tour starts in Amsterdam, the capital city of the Netherlands. Which is the same place as our journey as Le Rêve Luxueux starts. The Dutch brand is inspired by French culture and language, which is why we chose Paris as the second city. We take a lot of inspiration from Paris and its suburbs. The third city of the C002 world tour is New York. This is based on our aim, vision, and goal. To head to the United States one day. We want our story to be told in New York, Los Angeles, Detroit, Chicago, Miami, etc. Before we head to the United States, we need to head to two of the biggest cities of fashion in Europe (and the world): Milan and London. The tour ends in Tokyo, which is based on the personal dreams of both owners.
The two extra colors of the 'Place of Dreams' collection are baby blue and salmon. These two inspirational colors exude hope and fit perfectly into C002 and the 'Place of Dreams' collection. We released both colors based on the SS21 fashion trends.
C002 RELEASE 2: ‘CLASS OF 95’
The 'Class of 95' release is inspired by three things: college, 90's style, and the USA. We have combined these three factors into one design for the 'Class of 95' release. The design brings a fresh but at the same time vintage look to streetwear.
Perfectly matching the 'Class of 95' release, based on the SS21 fashion trends, and with an eye on autumn '21, we have added Lila and Brown to the 'Class of 95' release.
C002 AFTER-RELEASE / C004 RELEASE 1: ‘KING OF THE JUNGLE I’
First release of Chapter four. We just couldn't let you wait.